Hey Reader,

Repeat after me:

“My channel needs an audience avatar.”

“Audience avatars are not boring.”

“This is my favourite newsletter and also I love having an audience avatar.”

Remember, this week's advice won't work unless you actually say all this stuff. Out loud. 👀

Ok, let's rewind...

Recently, we discussed the "level of detail" in your scripts, and how important it is to identify whether your audience wants to learn, or simply to be inspired.

This week, we’re taking this topic to its extreme in pursuit of YouTube scripting stardom ⭐️

Because deciding on the “level of detail” is only the start.

And only when you focus on your entire audience avatar will your videos become truly engaging to the right people, to keep them coming back each time you upload.

So, this week:

1. I’ll show you how ChatGPT can help you re-write your hooks so they speak directly to your audience avatar.
2. I’ll give you my free audience avatar template, designed specifically for YouTubers, so you can create one for your channel in under 10 minutes.

Context

This is my audience avatar template (which I’ll give you for free at the end of this newsletter 😇)

It contains a bunch of questions that help us better understand who our audience is and what they want.

For this experiment, I filled it in twice and deliberately made each “avatar” completely different.

Arbitrarily, I imagined I was running a fitness channel, so I gave these avatars goals that related to the “fitness” niche.

• 💼 “Gwen” is career-focused and struggling to fit exercise into a busy work/home life.
• ✨ “Alex” is a bit more bohemian and struggles to balance sport with spontaneity.

Both avatars have a similar goal… but they are dissimilar in almost every other way.

Their personalities, the obstacles they face, the language they respond to, whether they’re logic or emotion-led… all very different.

And this is why having an audience avatar is so critical.

Your viewers might have the same goals as your competitor’s viewers…

But until you learn to talk to your audience using language they truly respond to, you’ll never properly engage them.

The Experiment (steal these prompts!)

First off, I screenshotted both avatars and fed the images to ChatGPT with the following prompt:

If you don’t have GPT4 (which recognises text within images), you can simply type out the avatar information, one sub-heading at a time.

Once it had recognised the text, I followed up with:

ChatGPT had now logged the information about both avatars.

Next I gave it this prompt:

Then, I wrote a generic hook relating to the “fitness niche”, using the “target, transformation, stakes” formula I’ve spoken about before:

Finally, I sent it my generic hook for an avatar-centric AI makeover…

Results

Granted, it’s far from perfect.

I’m no ChatGPT master, so I’d love the AI wunderkinds among you to suggest a more precise prompt that could have rooted out some of the dumb stuff (”Let’s face it, Alex!”).

But the contrast between these hooks is massive. Even at a glance, you can see differences in:

• Language
• Tone & delivery
• Stakes
• Obstacles to overcome

With a little effort, I edited the hooks:

Gwen

Alex

The point is...

If you want your videos to stand out, you need to know who you’re talking to.

Writing every script to a “generic” viewer will never generate an engaged audience.

Your viewers want to feel seen when they watch your videos.

So pinch my free template below, do some digging on your audience, and start addressing them in your next script.

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And, remember, you can always feed ChatGPT the information.

Use the prompts above to help convert a super generic hook into something tailored for your audience.

That's all for this week!

Got any questions or ChatGPT tips you’re dying to share Reader?

You can always reply to these :)

Speak soon,
George 👋