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Write On Time

by George Blackman

I teach creators how to write more engaging YouTube scripts. We break down video retention, scriptwriting techniques, and I show you examples from the scripts I'm writing for large creators.

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Featured Post

🔎 How NOT to create curiosity in your next video

Hey Reader, Before I get started this week, I want to shout out an absolute creator economy hero 🤩 Daniel Bustamante (who works with Dickie and Nicolas from Ship30) saved the day when I was launching my scriptwriting course, creating all my complex funnels in the space of a week. Daniel's newsletter shares the funnelstrategies being used by creators who make 6 and 7 figures through their email lists. If that might be interesting to you, it's free to sign up below. Not sponsored! I just wanted...

2 months ago • 3 min read

Hey Reader, Repeat after me: “My channel needs an audience avatar.” “Audience avatars are not boring.” “This is my favourite newsletter and also I love having an audience avatar.” Remember, this week's advice won't work unless you actually say all this stuff. Out loud. 👀 Ok, let's rewind... Recently, we discussed the "level of detail" in your scripts, and how important it is to identify whether your audience wants to learn, or simply to be inspired. This week, we’re taking this topic to its...

3 months ago • 4 min read

Hey Reader, I've been having an absolute nightmare with my WiFi this month. It's fine. It's not like I need it to run my business or anything 😜 If anything, I've loved the experience of living in a house with no WiFi or 4/5G while trying to go about my daily tasks for a whole month. My stress levels have actually never been lower 👀 Jokes aside, we FINALLY got it sorted this morning, but the knock-on effect on my productivity has been major. So, to make sure I'm still providing something...

3 months ago • 2 min read

Hey Reader, It’s great to be back! In case you care where I’ve been, I was in Bulgaria doing this… George Blackman @GeorgeBlackman_ YouTube is fun, but... 4:6 PM • Feb 2, 2024 0 Retweets 25 Likes Read 8 replies A word to the wise - don't sit on your skis. My left ankle is still complaining. Anyway, how are you?! Got anything YouTube-y that’s been on your mind? Don’t forget, you can always reply to these! Now, to business... Let me be totally transparent for a sec… Most of my emails are titled...

3 months ago • 2 min read

Hey Reader, Wouldn’t it be nice to know how likely your script is to engage your audience? Well, most creators ignore a simple trick that will (mostly) help you do this. If you’ve never tried it before, this'll take 5 minutes to learn. And, better still, it’ll become second nature by the time you've written another 1-2 scripts. So, let's fix an old script of mine... Here's an example of a script I wrote that failed to use this technique (and suffered as a result). To start, let’s look at the...

4 months ago • 5 min read

Hey Reader, Having spent two years writing scripts for YouTubers ranging from around 30k subscribers to 3m+... I noticed something concerning. Despite getting good results, working with nice people and having a lot of fun... I was consistently stressed out 🤯 Every time I sat down to write, I found myself overwhelmed by decision fatigue. I just couldn't figure out the best way to approach a new script. I'd end up sort of "brute forcing" it every time, jumping between different parts of the...

4 months ago • 2 min read
video

Hey! 🥳 Happy New Year! 🎉 I hope you're excited for another 365 days on YouTube. There's a chance that a single video could do something life-changing for you this year. But only if you stay committed to improving your content with every new upload. So, to kick off the year, we're gonna keep it simple. Here are the three most important things to focus on in 2024 to improve the quality of your scripts, get more views, and grow your channel faster... 1/ Hook Focus on your audience; you need to...

5 months ago • 3 min read
video

Hey Reader, As we come to the end of 2023, I’m more bullish on scriptwriting than ever. One of my pre-launch students, Aaron, shared some incredible stats with the YTSP community this week. He started scripting in 2023, and generated 5x as many views as in 2022... with 1/5 as many videos. Safe to say, I'm excited to learn more about the scriptwriting "niche" with you in 2024. But it got me thinking about the "journey" I've been on to get here. Because creators like you and I are constantly...

5 months ago • 3 min read

Hey Reader, I've been a bit of a silly boy. As if launching both a course and an agency simultaneously wasn't enough stress for one man's brain... 🎙️ I'm also launching a podcast! While working for Ali Abdaal, I met Gwilym Sims-Williams (left) and Jamie Whiffen (centre). Gwilym was another writer; Jamie was Ali's producer. In fact, between us... we realised that we work as: YouTube producers. Writers. Thumbnail designers. Strategists. Consultants. (Basically everything except editors 😂)...

5 months ago • 1 min read

Hey Reader, This is an exciting week! You folks sent me a bunch of questions on Twitter, so today I'm sharing a 35min video Q&A with my responses! I'm also sharing the application form to join my new agency as a scriptwriter 👀 December Q&A We talked about: My scriptwriting "process" - where it starts and ends. The misunderstanding people have about "Grand Payoffs". Whether creators actually need to hire scriptwriters or not. Click to watch the Q&A 👆 Wanna write for my scriptwriting agency?...

5 months ago • 1 min read
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