I teach creators how to write more engaging YouTube scripts. We break down video retention, scriptwriting techniques, and I show you examples from the scripts I'm writing for large creators.
🔎 The storytelling genius with only 411 subscribers
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Hey Reader, I've been having an absolute nightmare with my WiFi this month. It's fine. It's not like I need it to run my business or anything 😜 If anything, I've loved the experience of living in a house with no WiFi or 4/5G while trying to go about my daily tasks for a whole month. My stress levels have actually never been lower 👀 Jokes aside, we FINALLY got it sorted this morning, but the knock-on effect on my productivity has been major. So, to make sure I'm still providing something useful this week (while sneakily saving me some time so my agency + community don't collapse before my very eyes)... ...I'm simply going to share 3 things I think will be invaluable to you as a YouTube writer. Not sponsored things. Just things I like :)
Learn better storytelling (in a fun way)My friend Allan has just launched this fab channel dedicated to breaking down storytelling used in TV shows, films and books - and how we can apply this to our own writing. It's a tiny channel just now, but I really think you'll like it. Allan works with me on YouTube scriptwriting-y stuff and I love how he thinks about both storytelling and YouTube.
Why has vlogging made a comeback?
"It's like fashion. Each new era is a rejection of the last. But why is it NOW that [vlogging] is coming back as something people enjoy watching?" - Me, Making It, Episode #6
I don't know a lot about vlogging. It wasn't really my scene. But I wanted to know more about why it's making a comeback in 2023/4... so I asked Jamie and Gwilym on our podcast, Making It. We also discuss the intersection between scripted and improvised content, and how we approach working on videos that contain both.
In case you missed it...I spend hours every week reading over YouTube scripts. But this is one of the most important revelations you'll ever have...
"A periodic instance of chronological progression characterized by the absence of illumination." Or, simply... "Night time." That's all for this week. Got any questions Reader? You can always reply to these :) Speak soon,
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Write On Time
by George Blackman
I teach creators how to write more engaging YouTube scripts. We break down video retention, scriptwriting techniques, and I show you examples from the scripts I'm writing for large creators.
Hey Reader, Before I get started this week, I want to shout out an absolute creator economy hero 🤩 Daniel Bustamante (who works with Dickie and Nicolas from Ship30) saved the day when I was launching my scriptwriting course, creating all my complex funnels in the space of a week. Daniel's newsletter shares the funnelstrategies being used by creators who make 6 and 7 figures through their email lists. If that might be interesting to you, it's free to sign up below. Not sponsored! I just wanted...
Hey Reader, Repeat after me: “My channel needs an audience avatar.” “Audience avatars are not boring.” “This is my favourite newsletter and also I love having an audience avatar.” Remember, this week's advice won't work unless you actually say all this stuff. Out loud. 👀 Ok, let's rewind... Recently, we discussed the "level of detail" in your scripts, and how important it is to identify whether your audience wants to learn, or simply to be inspired. This week, we’re taking this topic to its...
Hey Reader, It’s great to be back! In case you care where I’ve been, I was in Bulgaria doing this… George Blackman @GeorgeBlackman_ YouTube is fun, but... 4:6 PM • Feb 2, 2024 0 Retweets 25 Likes Read 8 replies A word to the wise - don't sit on your skis. My left ankle is still complaining. Anyway, how are you?! Got anything YouTube-y that’s been on your mind? Don’t forget, you can always reply to these! Now, to business... Let me be totally transparent for a sec… Most of my emails are titled...